15 points ·
Tesla understood that _Batteries are expensive so let's make a fancy car so customer are OK to pay for the batteries_ main brand either didn't have an EV or tried to make a cheap electric car, cutting down the autonomy (e.g. the Renault Zoe). Add the whole _We're a progressive company, so we give Tesla rather than diesel mercedes to our executive_ and Tesla was the main player on the niche market for a decade.
However, as electric car stop being a Niche, every brand has now several electrical models, from a affordable urban one_ to a comfortable and fancy one, If you can afford a Mercedes, Tesla is still an option (but then there is Musk personality not helping) but if you ain't rich, you can go to Volkswagen or Renault depending on how broke you are