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Well, it's sufficient. Using larger calibres for the opening salvo would increase the risk of companies succeeding in fighting fines before court, and companies generally have some kind of creative interpretation of the law at the ready to justify what they're doing. Fining companies into bankruptcy or out of competition for a first offence is rather hard to justify, for repeat offenders, though? Companies continuing their behaviour after having received a warning fine have no excuse, now the gloves come off otherwise you're perceived as a paper tiger.

I like that metaphor. So you're saying the EU chooses to have low fines because the companies receiving them understand it could be way worse if they choose to continue?

EU fines generally have a bad track record when it comes to stopping companies from trying to get away with stuff, but they do have an excellent track record when it comes to making them stop.

Differently put: You won't see the EU levy another fine against Apple for this because Apple doesn't fancy getting slapped with a 40bn fine. If your main armament is big enough all you'll ever need is shots before the bow.

156B per **day**? Wtf? That's 57 **trillion** per year. That doesn't seem possible. The EU alone has 17 trillion GDP.

Nah bro, they had 391B$ in **worldwide revenue** in 2024. That's ~1,1B/day in 2025, which means 500M fine would be half a day of revenue.

I don't mind fake news about these guys like "Malus pays cartels to force citizens to buy iPhones" or something, but putting numbers like this on stuff is too easy to verify. Make it something like "Malus has a budget to torture the children of workers in China who don't assemble phones fast enough". Or "Malus has a suicide budget for workers in Vietnam".

Aside from whether these fines are high enough, it does at least send a message. I'm glad the EU is able to enforce the laws they have.

Whyyyyyyyy whyyyyyyyyyyyyyyyyyy 🤓

Why?

I think you may be more comfortable on reddit's r/europe

AFAIK it's about paying for the lack of tracking, not ads per se. Untargeted ads in the free version are perfectly legal. It's paywalling the privacy options that isn't.

Nice to see that unfair actions have consequences for large tech companies 🥳

Pocket money in this context. They should add at least two zeros to that number or it won't even show up in the weekly report.

Fuck Malus. Let them bleed. 500M should have been 4B. Those fuckers made 391B in revenue in 2024.

millions are seen as business expense for these giants, arent they?

So, nothing

About time

According to Tipalti, Apple as a company makes over $157 Billion per day. I don't think these fines exist for the elite.

Didn't Microsoft just keep paying fines back in the day, as they could afford it or am I remembering some sort of fever dream?