Scandinavian countries calls for strong EU measures against e-commerce ‘wild west’

Then it again comes down to volume. It'd be lot of work, so EU would need to spend money. I don't think they consider it a big enough problem (yet).

Nah I'm talking about temu's sellers. Sure it would be a game of chicken but it's a start

If they'd ban Temu, which they currently don't seem to have legal ground for, Temu would just stop printing their logo on the labels. New sender address, done. It's not like the follow laws now anyway. They also lie about the value of packages to avoid paying import taxes.

I assume they'd still have to register a new account with temu and lose their reviews? Being diligent about that seems already like a good start, at first glance...

Afaik, TEMU is only a broker between hundreds of exporters and the customer (who is also the importer). Banning the exporter of basically useless, they just reopen under a new name.

Why aren't they banning infringing exporters?

Thing is/was (don't know if something changed over the last year) for example for temu, that you as the customer are also the importer. Thereby you as the importer are being held accountable for the product meeting the necessary quality standards (e.g. the ce sign). If the cheap electronics from Temu explode and your house catches fire, the cost is all on yourself.

It's the sheer volume of b2c goods coming in from outside the EU, they just can't check it all.

I wasn't even aware that certain retailers can completely bypass rules of EU or country level quality standards. I thought those were enforced already.

It's the Chinese platform Temu and Aliexpress that abuses de minimis exemption shipping garbage quality items at low price.